4 Advantages to Build a Self-owned Video Platform for Monetization
2022-08-29
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The rise of YouTube, Vimeo, and other public video streaming platforms has allowed users to watch videos at any time without waiting for long download times, which has not only attracted a large audience, but also contributed to the emerging professional ecosystem of YouTubers. However, while third-party video platforms bring us convenient services, they also bring many restrictions. Due to copyright, algorithms, and other platform factors, many creators and companies have started to build their own video platforms, hoping to have a more free and secure space for video creation. After all, what are the restrictions on public video streaming platforms? What are the benefits of building your own video platform? How to estimate the cost of setting up a video platform? Let’s follow the article and understand the trend of video streaming nowadays!
Why Do Businesses Start To Build Their Own Video Platforms? 5 Major Limitations Of Public Video Streaming Platforms
We’ve all heard that “free stuff costs the most”, and if you want to place creative content on a free public streaming platform in exchange for revenue, you need to comply with the platform’s rules, but these rules mostly bring content creators and video businesses the following five aspects of trouble:
1. Video advertising mechanism
Today’s public video streaming platforms tend to use “advertising revenue sharing” to allow creators to profit, and the algorithms tend to favor videos that can bring high viewership to attract more advertisers to invest more budget. The creators not only need to spend more effort to create the type of videos that viewers like but also have no control over the content of the advertisements. They may also encounter the dilemma of working hard to produce content, only to have competing advertisements appear in the video.
2. Limited freedom of content creation
In addition to advertising mechanisms that require creators to adjust content based on algorithms, there are numerous restrictions on public video streaming platforms that affect creative freedom. For example, as long as the content of a video involves violence, hatred, or controversial topics, it may be automatically marked as “not suitable for most advertisers” by the system, thus limiting its advertising revenue. And the classification system with a yellow monetization icon is up to these platforms to decide. The definition of “controversial topic” is difficult to define and probably unfair, which in a way limits the creators’ room for expression.
3. Low control of viewership data
The streaming video backend often provides traffic data, allowing the creator to understand the audience of the channel. However, the data that third-party platforms can provide is still limited, and the flexibility for concatenation and expansion is low, making it inconvenient for companies that want to gain a deeper understanding of the nature of their audience or to treat their platforms as official video platforms.
4. Privacy and security issue
Public video platforms lack a content protection mechanism. Once an account disappears, the number of viewers and subscribers accumulated through hard work will be directly returned to zero, and there is a risk that the videos that are publicly available on the platform will be pirated and transferred. Many creators who have put their video works on public platforms have had their contents stolen and uploaded to public streaming platforms, or someone hacked into the platforms to delete their videos. These problems have caused many creators headaches, and even discouraged many companies that want to use public streaming platforms as their own corporate video platforms or internal online communication tools (e.g. product training sessions, employee training), for fear of accidentally allowing corporate internal information to leak out.
5. Corporate brands are hidden in the video mishmash
Some companies will want to use public video platforms as a traffic portal to promote their brands, and as a channel for social media, which can indeed generate traffic. For companies that care about their brand image, the established interfaces of the video platforms allow them to only use the playlists to categorize videos, and they often encounter competitive videos or video advertisements recommended in the “Video Recommendation” at the same time. The above-mentioned problems with the public video platforms will not only fail to build up the brand images of the companies but will also reduce the professionalism of the brands as a result.
In conclusion, the lack of privacy and security of video content on public streaming platforms, and the lack of professional support if technical problems are encountered, may cause the contents that creators and companies have worked so hard to develop to be lost overnight. These restrictions have led many creators and companies that focus on creative freedom and content privacy to establish their own video platforms.
4 Advantages For Creators And Companies To Build Their Own Video Platforms
Self-built video platform advantage 1: optimize the user experience
The self-built video platform not only allows you to adjust the visual interface for brand characteristics and create a unique brand image portal but also allows you to optimize the interface according to user habits and enhance user experience.
Self-built video platform advantage 2: maintain video copyright and keep your content private
One of the main points of a self-built video platform is that video copyright and contents are more secure. If you are worried about the risk of piracy and reproduction, it is recommended that you implement a digital rights management (DRM) mechanism to prevent your digital contents from being compromised by limiting the viewing privileges and frequency. In addition, you can also add a digital dynamic watermark in the video, so that if there is really a problem with data leakage, you can also trace the source.
Self-built video platform advantage 3: improve website SEO ranking
If you upload video content on a public video platform, the web traffic will be attributed to the platform itself, and most viewers will leave the page after watching the video, so it is impossible to direct 100% of the traffic to the official website, while the domain of the self-built video platform belongs to the official website of the brand, so every viewing can bring real traffic to the official website of the company, which helps to improve the search ranking of the official website.
Self-built video platform advantage 4: Full control of audience data
The backend of the self-built video platform can command comprehensive audience data, through which creators can understand a more complete user journey, combine the platform’s multiple functions and consumer preferences, optimize brand content strategy and video quality, and promote interaction between creators and consumers.
How To Evaluate The Cost Of Setting Up A Video Platform?
The cost of setting up a video platform should be estimated by taking into account the number of videos and the size of the viewing traffic, and the corresponding bandwidth, transcoding, and storage space specifications. It is recommended to estimate the cost from the following 4 aspects:
- Software and hardware cost:
The cost of software and hardware technologies such as website/APP setup, cloud storage, DRM, CDN, etc. - Video production cost:
Cost of filming equipment, video shooting and post-production, subtitling, and video transcoding. - Payment flow cost:
If the video platform is built for video monetization, it is necessary to implement the payment flow system and pay the payment flow handling fee when collecting the amount. - Other operating costs:
Including the cost of staff to maintain the platform, software, and hardware rental fees, platform marketing fees, etc.
If you want to know the detailed costs of setting up a platform, it is recommended to prepare the specifications of the video platform and get a more detailed quotation from a professional video website set-up company.
The Best Choice For Corporate Video Platform Setup
Do you want to build a unique video platform for your company, but have no suitable corporate video platform to choose from? Let BlendVision‘s one-stop OTT platform service BlendVision OTT help you with a smooth and secure dedicated streaming platform!
BlendVision OTT is a solution to help you create your own streaming platform, combining various platform features, hardware specifications, realizations, and streaming formats to meet your imagination for your corporate video platform.
- All-in-one video solution
Video transcoding, uploading, streaming server, CDN, DRM, video hosting, video playback device adaptability, BlendVision provides all you need with your video business without technical hassles. - Cross-devices availability:
Through the website, desktop, tablet, or mobile devices, you can enjoy a smooth viewing experience. - Easy-to-use CMS (Content Management System).
Simple yet powerful content management system to easily upload and edit your video contents. - White-label player:
Companies can set their own brand identity to convey a professional brand image. - Flexible Integration Option:
Integrate the functions of the official website and corporate video platform according to the existing website, membership system, and payment flow service of the company - Smooth viewing experience:
BlendVision has served the OTT platforms of major Japanese telecommunication companies with more than one million users and can provide stability up to 99.98%SLA level.
If you have any corporate video platform setup needs, please contact BlendVision.
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